The Importance of a Mobile App

By: rajeev | September 8, 2016
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The mobile industry is growing at a super fast pace and if your business is not a part of it, you are in serious trouble. Revisit your business strategy and include mobile presence as a mandatory part of it. Recently, Apple announced that from the period of July 2008 to June 2015, nearly 100 billion apps have been downloaded from Apple store. Looking at the statistics, two out of every three adults own a smartphone and internet usage on handheld devices has increased by 61%. So, this gives an answer to the question why Mobile presence is necessary for any small or large enterprise. You can connect to your customers and increase your conversion rate by either creating a mobile responsive website or a mobile app or both, depending on the goal. Mobile apps allow the user to have all the information by just a single tap of their finger. Mobile applications help businesses to create a good user experience with added functionality and multimedia elements. Some common advantages of mobile apps for any business are as follows:

  • Connect with the on-the-go customer.
  • Increased exposure across mobile devices.
  • Increase the sell-through.
  • Increased accessibility.
  • Increased visibility.
  • Brand reinforcement.
  • Builds customer loyalty.
Let’s discuss the various scenarios where a mobile application can be the only choice. No Internet Connection Obligatory – In case you want to make available offline access to data or execute functions when the wireless or network connection is not available, then the mobile application is a wise thing to opt for. Built-in Functionality or Processing mandatory – To gain access to certain mobile-specific functions like GPS, SMS, and click to call, mobile web browsers are getting increasingly good command. Conversely, if it’s required to access customer’s processing power or camera, the mobile application will do it much efficiently. Multifaceted Calculations or Reportage – If we think about the investment, banking, anything related to financial arrangements and mathematical calculations; or in a broader sense we want something that will take the data and allows to manipulate it with reports, charts and complex calculations, an application can be designed to capture data in multiple formats and display customized results as per customer requirement. Personalization and Consistent Usage– It is the mobile application, not a mobile website that gives the target users the freedom to personalize it in consumer specific manner on a regular basis. Interactivity /Gaming – For the games which require user’s engagement, an application is going to be your pre-eminent choice always, at least for the predictable upcoming time. Since mobile app is an interactive platform, it is equally beneficial to the customers as well. They can:
  • Make quick, seamless appointment scheduling.
  • Get directions to a specific destination from the current location.
  • Have one-touch access to contact information.
  • Get notifications of special events, launches, etc.
  • Easy access to inventory.
All the above mentioned points emphasis on the importance of developing a mobile app. Make your business mobile so that your brand is available on the handheld devices of your customers throughout the world.

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