Why mobile app optimization is unavoidable in today’s digital era?

With the growing number of mobile phones exceeding the purchase expectations every year, is resulting in more and more people shifting to browsing over mobile phones than on desktops. Thanks to the decreasing rates of mobile devices.

Mobile apps have quickly gained importance within just a few years. Thus, the need to capture this mobile market is essential to enhance customer engagement and grow revenue. For this, you have to customize your mobile website and app as per the latest digital marketing trends. With Mobilegeddon fully functional, it becomes even more crucial for website owners to focus on mobile apps and websites.

The Mobile Industry

Mobile web browsing is estimated for over 30% of all web traffic in the year 2019 and is expected to rise by more than 50% by the year 2021.

By 2022, the average number of mobile devices is assumed to excel the whole world’s population.

Mobile phones were estimated for 13% of overall web traffic in August 2018 as opposed to desktops.
Google, Facebook, Amazon, and Wikipedia are the top five websites that reached out through mobile devices across the world.

Now that you know how comprehensive the mobile platform is and how powerful it is when it comes to catching a customer’s attention with the assistance of mobile app marketing let’s find out what mobile marketing involves.

The Emerging Need for Mobile App Marketing & Practices

The mobile app marketing industry is already extensive and has overhauled desktop Internet access in most developing nations since not everyone can buy a desktop computer, but they sure can spend on a basic smartphone.

Every marketer needs to touch and tap on a chance to communicate with various internet users via mobile and make their mobile sites more available, user-friendly, and presentable. Running regular health checks on a website or app will let you know what consumers look for with the help of Google Analytics.

You need to bear in mind that a smartphone acts as a tool that presents a user with quick results on any search result. Thus it is necessary to keep your advertorials in line with the content on display and make it more practical according to the layout and theme of the website. Mapping over to nearby vendors, stores, and retail outlets is key.

You can also embrace similar techniques to your desktop site and make it sensitive so that it scales to the smartphone screen size and includes click-to-call buttons that induce some kind of action from the visitor.

The options for personalization, promoting hyper-relevance, and promotional offers are what users crave!

Mobile Content Marketing Pros

  • More than 63% of all net-using adult cell owners now use their mobile phones to go online
  • Mobile search drives various multi-channel conversions.
  • Mobile search drives forth offline actions like customer retention.
  • Mobile search is a critical part of the decision-making process while doing e-commerce shopping.

Mobile search triggers offline follow-ups and quick online actions like purchases or payments.

Mobile marketing covers older phones too via SMS marketing. This mobile marketing approach helps induce users to go for a smartphone and download an app to make their life easier.

With clearly laid out marketing plans like B2B Digital Marketing, Content Marketing, SEO, and Strategic planning will help you capture your market more effectively for your app. You can use mobile advertising, Mobile commerce, Mobile marketing analytics, Proximity marketing, SMS Marketing Techniques, and QR code marketing to boost your app’s prospects.