• One of the biggest advantages of SEO is that it targets quality traffic through inbound marketing strategy.
• No payment required for ads posted through SEO
• SEO performs better than PPC. Although PPC ads appear above organic rankings, most of the searches result in a click on an organic result on the first page.
• You can move ahead of the competition as SEO is widely considered a staple of any marketing strategy.

Today, SEO is an indispensable component of any marketing approach. It’s the immeasurable means to promote your online visibility and reach buyers as they’re actively seeking for knowledge. For many marketers, the most significant draw is that it permits them to acquire new consumers without investing in ad space. Organic results draw even more clicks and attention than ads. And counting all of these factors, there’s no reason not to optimize your site.