September 3, 2018
So, before I give you further details about the significance of Digital Marketing in your business, let me start by asserting that DM for any local or small business is never difficult. In my career until now, I have observed that companies find this to be a daunting task that takes too much time to give fruitful results. Sometimes, this may be right to think, but in reality, the majority is trying to do too much at once.
If you have been trying hard to expand your business, make higher sales, and grow your business potential quickly, then you have to invest money. To make your marketing plan work, you have to consider making budgets and getting your business very visible in the online world.
Why?
Because your potential buyers have moved to the internet where they are actively surfing and searching for products, information, entertainment, and services. 91% of your possible clients use search engines often. This pretty much explains why 94% of businesses prefer SEO first as its growing importance is associated with growing leads.
Are you visible on search engines?
Local search has increased by 300% from 1 billion in 2007 to 4 billion in 2013. 78% of local searches happen on smartphones which results in a purchase and on tablets it is about 77%. Your buyers are now using their mobile gadgets on the go to search for local businesses and buy things.
Is your website ready for mobile commerce? Is your website mobile responsive?
62% of companies reported an increase in sales after designing a mobile-friendly website
. Global M-commerce sales reached 133 billion in 2013 and will reach 626 billion in 2019. Your customers are spending 1 in 6 minutes on social networks.
Do you have a brand presence on Facebook, Google+, and others?
Sure, everything can be done at the same time from managing core aspects of your company such as business development, finance, marketing, supply chain, production, and sales right down to online marketing, web design, SEO, SEM, SMM, social media, PPC, online reputation management, Website audit, content management, and many more other activities.
Your competitors are already in online marketing, and they have been enjoying its perks as well. They have SEO, PPC, local marketing, content marketing, and ORM experts. They are producing, publishing, and distributing content to expand their brands. Following exactly what they are doing won’t be of much help. Instead, you have to take your marketing up a notch higher. You have to thoroughly plan your marketing budget and entrust your digital marketing to professionals. This will make way for you to focus on growing your business. Successful businesses calibrate their marketing budgets accordingly. Every year more and more enterprises are spending greater budgets on marketing.
Maximize your marketing budget by going with Social DNA Labs. Expand your brand through our high-caliber services, responsive web design, SEO, social media, PPC, ORM, and more. Get in touch now for a free consultation on how to successfully harness your digital marketing budget today!