Developing mobile application across multiple platforms
Mobile app users are scattered across platforms such as for iOS, Android and Windows mobile. Most businesses either go the expensive route of developing separate apps for each of the platforms to stay connected to users all over the world or choose any one platform at the risk of losing precious customer base.
Cross platform frameworks bring the concept of hybrid apps which allows developing apps once and deploying on multiple platforms with minimal effort. For applications such as mobile shopping, search or catalogue, this is a very well-suited approach as it provides all the necessary features.