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Achieving Higher Brand Sales and Top Ranking with Organic & Paid Digital Marketing

SocialDNA Labs / Achieving Higher Brand Sales and Top Ranking with Organic & Paid Digital Marketing

About client

Based out of Chennai, India, this is a private mattress company that has a popular name in the bedding industry. It greatly specializes in manufacturing world-class bedding products and every kind of bed accessories.

Client’s Objective

Better organic search rankings for competitive keywords and relevant phrases
Increase organic search rankings
Produce valuable content for distributing in various social media platforms
Promote an active web presence across diverse platforms
Significantly improve PPC advertising and extract best ROI
Boost sales

Challenges

Although the business had strong regional name and recognition, it lacked web traffic. The website properties did not facilitate user engagement.
High marketing activities and investment yielding neighligible results.
Although the business had strong regional name and recognition, it lacked web traffic. The website properties did not facilitate user engagement.
High marketing activities and investment yielding negligible results.
Less brand visibility in several key markets.
creating an engaging social media presence.

Result

The execution of our action plan resulted in a significant increase in awareness
Yielding a real ROI on paid search advertising, and a meaningful uptick in organic search results.
A 40% increase in consultation requests.
Significant sales raise more than 60% rise in sales in only the first 45 days post-implementation.
Yearly organic traffic increased by 35%.
The site improvements enhanced the user experience, and the cross-media content strategy markedly boosted brand awareness and customer engagement.
The increase in organic traffic from the additional SEO solutions was more than 70%.

Technology Stack & Platforms

SEM Rush
Google Analytics
Grammarly
Spy Fu
Hootsuite
Opensiteexplorer.org
Image extensions

Search engine marketing (Google)